ATHLETA
MUSE BOOK
MUSE BOOK
EDITORIAL
This project involved the design of Athleta's muse book—a curated lookbook crafted to embody the brand’s mission of empowering women through activewear. Inspired by the aesthetic of a DIY journal, the design reflects the personal, crafted feel that captures the essence of an Athleta muse.
AGENCY: RHEE DESIGN
DESIGNERS: NAOMI TAMAMOTO & ALEJANDRA HIPOLO
This project involved the design of Athleta's muse book—a curated lookbook crafted to embody the brand’s mission of empowering women through activewear. Inspired by the aesthetic of a DIY journal, the design reflects the personal, crafted feel that captures the essence of an Athleta muse.
AGENCY: RHEE DESIGN
DESIGNERS: NAOMI TAMAMOTO & ALEJANDRA HIPOLO